A Hanoi-based e-commerce company running household and baby-care brands across Shopee, TikTok Shop and Facebook — operated end to end by AI agents.
Công ty Cổ phần Mimax Việt Nam — bán lẻ đồ gia dụng và hàng mẹ & bé đa sàn, vận hành bằng hệ thống tự động hoá AI.
Mimax Vietnam JSC was incorporated in Hanoi on 24 December 2025 (tax code 0111324144). We operate roughly 550 SKUs of household appliances and baby products across Vietnam's major online marketplaces, together with our own direct-to-consumer channels.
We are a small, deliberately non-headcount-heavy team. Instead of hiring an operations department, we build one: almost every recurring decision in our business — what to restock, what to discount, where ad money is being wasted — is made by software we write ourselves.
Per-SKU purchase planning across eleven warehouses, driven by sell-through, seasonality and inbound lead times.
Marketing cost assigned down to the individual SKU across Meta, Shopee and TikTok — ads, affiliate, vouchers and gifts measured directly rather than allocated by revenue share.
Automatic detection of ageing inventory and price-step recommendations, with guardrails against selling below floor price.
Inter-warehouse transfer requests validated against business rules before anyone can approve them.
A Vietnamese-language assistant in our internal chat that answers staff questions about policy, shift rules and live numbers.
Profit and loss, returns, cohort and channel reports rebuilt every morning without manual spreadsheet work.
| Legal name (EN) | MIMAX VIETNAM JOINT STOCK COMPANY |
|---|---|
| Legal name (VI) | CÔNG TY CỔ PHẦN MIMAX VIỆT NAM |
| Short name | MIMAX VIETNAM., JSC |
| Enterprise / tax code | 0111324144 |
| Date of incorporation | 24 December 2025 |
| Legal representative | Nguyen Thi Hang — Chief Executive Officer |
| Registered address | No. 11A, Lane 63, O Dong Lam Street, Van Mieu – Quoc Tu Giam Ward, Hanoi, Vietnam |
| Industry | Wholesale and online retail of household goods and baby products |
| Status | Active |